Developing strong and lasting relationships is more difficult than ever in this digital world.

Susan McPherson, my guest this week and author of ‘The Lost Art of Connecting,’ is the founder and CEO of McPherson Strategies — a boutique agency focused on the intersection of communications and social impact.

Susan is known as one of the best-connected people in the social impact space and no stranger to effective communication. She shared that in today’s digital world, we must use technology to our advantage when it comes to communication, especially for those with introverted tendencies.

In today’s world, you can find out everything about somebody, and, most importantly, you can find out how you can be helpful to that somebody.

- Susan McPherson

Watch our full conversation above, or visit FINTECH.TV to view the full Dangerous Women: Leading Onward Library.